The Evolution of Real Estate Advertizing The integration of real estate into the internet has revolutionized the way in which advertizing real estate is presented. It has become easier for buyers to find a home on the internet, and home buyers are needier of readily valuable information. Due to the evolution of advertizing real estate agents can no longer solely place ads in magazines and newspapers expecting responses. Due to the ever changing real estate market I have formulated a plan to market your home. 1. Advertising in the MLS
Advertising your listing in the Multiple Listing Service (MLS) is essential real estate marketing. The MLS service is generally the first place an agent will begin marketing your home. The MLS is where real estate agents generally go to gather information for perspective home buyers. - For Sale Sign in Yard with Brochure Box
For sale signs and custom brochures designed to cater to your home created by professionals is the next essential in your home marketing plan. For sale signs allow for anyone who passes by to recognize your home.
- Outstanding Advertising on Your Agent's Website
Advertising on your agents' website is one of the most important factors in selling your home. Your property should be displayed on your agents' website as a featured property. This allows for added exposure for your home, which maybe what accelerates sale your home that much more quickly! It is important to check how many pages your real estate agent has, how often they are used, and how often their page is viewed. If it is not viewed or used regularly a website is kind of pointless.
- Advertising in Real Estate Magazines and Newspapers
Newspaper ads and specialty magazines exist as a means to market listings. Specialty magazines are generally used to market high-end homes; however, these magazines rarely produce any response, and they are very expensive. Advertizing your home on occasion in your local newspaper or targeted area is a great use of additional advertizing, but it should absolutely not be your agent's primary means of advertizing. Newspaper ads are more known as traditional advertizing, but the downside of this avenue is the large cost, primarily on Sundays. •5. Hosting Open Houses There are two types of open houses. •1. One is for the public, which are generally held on Sunday afternoons. Typically public open houses do not produce the sale of an open house. The reason public open houses have failed to lead to sales is usually due to the lack of visitors. There are two things that can and should be done to promote the open house and persuade buyers to actually visit. First your agent must market their website. Placing open house ads about a week in advance on the first page of their website is a great way to attract prospective buyers to your home. Secondly your agent should use programs that promote and syndicate your listing even further. This advertising is cost effective and produces more leads. Lastly being a host of an open house should involve food! Organizing a simple, but tasty horduve often helps with bringing in the crowd along with your potential home buyers. •2. The other is for agents.
A public open house is not as likely to bring in as many serious home buyers as a Broker open house. These open houses are held for agents instead of the general public. Some real estate agencies host tours of new listings every week, which brings in 20-40 agents depending on the size of the company. Ask your REALTOR® if their company participates in something similar, if so make sure you make your home memorable. Make treats, something as simple as a chocolate chip cookie makes realtors more likely to leave with positive thoughts of your home, and possible home buyers if your home meets the characteristics of their prospective home buyers. •6. Providing Buyer Feedback While this step is not technically advertizing, it is an important step in accelerating the sale of your home.
Companies who perform tours will ask for buyer feedback from the REALTORS®. Since these tours are done with new listings chances are you will receive enough feedback to make all of the important changes that could otherwise drive away potential home buyers.
Clients who view your home will typically have their REALTOR® leave their card on the counter. Your agent should call and receive positive and negative feedback about your home, which produces invaluable information. Whether you chose to make the changes or not the information you will receive can drastically improve your chances of selling your home. |